This summer we all have a reason to be proud of Britain. When our athletes stepped off the plane from Brazil they did so having had their most successful summer in over a century. With a better medal haul than on any previous occasion, British athletes came second in the overall standings.
Sporting achievements aside, Britain is great – not only by name – and you can show your pride by registering a British domain name. When registering a domain, gone are the days when you were limited to non-specific extensions like .com, .net, or .org. Now you can tell your user something about your business just by the letters you choose after the dot. With competition for traffic and SEO rankings at an all-time high, the slightest nuance could set you apart from your competitors. In that small little space you can highlight a large and ever-growing USP within the online landscape for local businesses – locality. That sounds obvious but the difference between having a .com domain or a .co.uk is more important than you might think.
Choosing a British domain like .uk tells your customers that you are a company based in the UK for people of the UK. Immediately, before they’ve even landed on your site, you’ve told them something about who you are as a company. It’s more geo-specific than the global .com and it displays that your business is proud of its British values. British consumers perceive .uk domains to be more dependable, more relevant to them, and more trustworthy.
Additionally, if you already own the .co.uk version of your domain you get first dibs on the .uk version. Choosing to own both versions of the domain protects your brand, and doubly displays your British pride. If your pride is more country specific than a .uk represents then registering a local domain is also an option. A .wales or .cymru domain extension shows the importance of Wales to your business and displays your pride and connection to the country, with the latter domain ideal for sites written in the Welsh language. Check the availability of your perfect .wales domain name here.
Available to anyone who lives or works in Scotland, a .scot domain name proves your commitment to Scottish heritage and attracts customers who would prefer to buy from local businesses. A .scot domain reassures Scottish customers that the page is relevant to them.
A .irish domain name lets Irish customers know that your business operates within Ireland, which instantly makes it more relevant to your target market and contributes to the projection of the global digital identity of Ireland.
Wherever you’re from, wherever your national allegiances lie, a relevant geographical TLD puts you one step ahead of the competition.