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Generate 2016 conference roundup

Fasthosts attended Generate London 2016 on October 22nd and 23rd. Presented by net magazine and Creative Bloq, and held at the prestigious venue of the Royal Institution, the conference delivered a great experience for web designers and developers.

With a range of expert speakers offering advice and insights from the cutting edge of the industry, it was a highly informative and engaging event. Usability and accessibility were strong themes throughout the conference, both in terms of website users and the designers themselves. Many of the speakers emphasised how web design needs to expand and evolve on an international level to capture a whole new generation of creative minds.

On Thursday 22nd, Opera spokesman Bruce Lawson kicked off proceedings with a look at the challenge of building sites for users in emerging economies – a thought echoed on Friday 23rd by Google Chrome UX designer Rachel Ilan Simpson, with her session titled ‘Designing for our next billion users’. Rachel Ilan Simpson

Later on Thursday, Ida Aalen gave an overview of how UX design needs to be tested against real people to ensure the designer’s envisioned user experience becomes a reality – even going as far as taking designs onto the street to get candid feedback from the public. Ida Aalen

Friday morning saw Booking.com’s Michel Ferreira continue on this theme, examining ‘The science of good design’ and focusing on how very specific A/B testing can pinpoint essential web design decisions. Michel Ferreira

Later, Paul Lewis from Google explained how progressive web apps represent the best of the web combined with the benefits users expect from native apps. Paul Lewis

In an intriguing session, Vlad Magdalin argued that ‘The future of web design is not code’, highlighting how web design and development can broaden its accessibility. Vlad Magdalin

And that afternoon, UX designer Anna Dahlström showcased a ‘device agnostic’ future, where designing for a huge variety of devices will demand an innovative, module-based approach. Anna Dahlström

Of course, our team was on hand throughout the whole conference with information on our CloudNX platform – the deal solution for web design projects, offering highly scalable, powerful features and pay-as-you-use pricing. It was a superb opportunity for us to talk with existing customers and engage with the developer community as a whole. Thank you if you stopped by to say hello, we certainly enjoyed your company! CloudNX A few lucky individuals also went home with fantastic prizes given away by Fasthosts. Here’s 3rd prize winner Nigel, proud owner of the excellent Knowledge is Beautiful reference book. Nigel 2nd prize went to William, seen here with his brand new Sennheiser Momentum 2.0 headphones. William Finally, our luckiest contestant got his hands on an Apple Watch – congratulations Charlie on winning the top prize! Charlie Thanks to everyone at the conference for making Generate London 2016 such a standout event. Make sure you stay tuned for more news on upcoming events that Fasthosts will be attending in the near future.

Neal Thoms's picture

Neal Thoms

Author As a content creator for Fasthosts, Neal’s main focus is cloud technology and how it’s transforming everything we do online. He’s worked in the web hosting industry for over five years.