How to drive more traffic to your website

Andreea Nastase -

In today's digital world, having a website is only half the battle. The real challenge? Getting people to visit it. Whether you're running a blog, an ecommerce store, or a service-based business, increasing your website traffic is key to growing your online presence and reaching your goals.

But with so much noise online, how do you stand out? How do you attract the right visitors who are genuinely interested in what you offer?

In this blog post, we explore actionable strategies so you can learn how to drive more traffic to your website. From mastering SEO and leveraging social media to utilising email marketing and paid advertising, we cover everything you need to know. 

How to increase your website traffic

Although we can’t wave a magic wand to miraculously boost your site visitors, here’s some inspiration to get you started: 

  • Find the right keywords
  • Crawl your site
  • Run a paid media campaign
  • Boost your backlinks
  • Keep an eye out for competitors 
  • Work with influencers
  • Run a newsletter
  • Optimise your website
  • Engage with digital PR
  • Repurpose existing content 
  • Set up a google business profile 
  • Respond to your audience

Our 12 top tips for driving traffic to your site

Want a little more detail? Here we have outlined a more granular view of what it might take to boost your website’s traffic.

1. Find the right keywords

The website visitors you’re most likely to convert to customers are those who have intentionally searched for a solution to their problem. 

Use a keyword planning tool, like ahrefs, Google Ads or Keywords Everywhere, to narrow down the search terms that are most relevant to your brand and likely to rank for SEO. 

If you’ve just launched your site, go for long-tail phrases that have less than 10,000 searches a month. Gradually increase this as you add more and more content to your website, blog, or online store.

2. Crawl your site

If you’re primarily focusing on SEO, submit your website to a search engine for crawling – we promise it’s not as creepy as it sounds! This means that a bot can analyse your website and index information to increase your odds of ranking for relevant search queries. You can do it easily for Google using Search Console.

Need a quick way to check the health of your webpage? Chrome extensions like SEOquake are fantastic for giving you a top-line view of your site health, such as whether the page is indexed, meta title and description length, alt text on imagery, schemas and much more.

3. Run a paid media campaign

The fastest way to see significant traffic growth is by implementing a paid media campaign. Also known as pay-per-click (PPC), this strategy could see your business ranking among the big dogs on Google in no time. However, it’s important to keep an eye on your budget as PPC costs can rack up quickly.

Another form of paid media is paid social. You may see these as “Sponsored” posts on the likes of TikTok, Facebook and Instagram. All this means is that they’ve had some budget behind them to reach a target audience. If this is going way over your head, you can study the Meta advertising course for free to gain an understanding of how paid advertising works on Meta platforms. 

Alternatively, you may wish to enlist the help of a paid media expert to run adverts for you.

When you link to another site, or they link to you, you’re essentially telling the search engines that you trust them. The more backlinks, the more trustworthy you are and the higher you rank.

Our tips:

  • Earning backlinks – Create good quality content so people find your website organically and link to your page as a useful resource on their website.
  • Creating backlinks – Comment on other websites, forums, or blogs.
  • Building backlinks – Reach out to other website owners and encourage them to share your site.

5. Keep an eye on your competitors

Whatever industry you’re in, there will always be competition – unless you’re doing something extremely niche like a Pet Psychic Agency (but hey, there might be more than one of you out there). A surefire way to come out on top is to outrank them.

Once you’ve chosen your keywords, try searching for them yourself to see where other companies rank and adjust your keyword bids accordingly. The bigger the business, the higher its marketing budget is likely to be. So compare against similarly sized companies to get a fair representation of the keywords to compete for.

6. Work with influencers

Influencer marketing involves getting endorsement from people on social media who have an engaged audience.

Engaged is the keyword here, as thousands and millions of followers on a social media account don’t necessarily mean that the influencer’s audience is engaged! Influencers are likely to do as their name says if their audience is receptive to their posts through engagement factors such as commenting and sharing.

When looking for influencers to advertise your products and/or services, ask for their media pack. This should include figures on their following and engagement rate, as well as any past campaigns they’ve worked on that have been successful. 

Alternatively, if your budget is low, you may wish to work on a gifting basis, particularly for smaller/micro-influencers who may be new to working on influencer marketing campaigns.

Ensure you state in your influencer marketing brief that you aim to bring more traffic to your website. This can be done by adding links to their social media channels, and even providing exclusive codes for their audiences to use.

7. Run a newsletter

If you have an existing customer base (even if it’s small!), you should consider email marketing as part of your efforts to drive traffic to your website. Email marketing can serve different purposes, such as providing informational content, sales content, or a combination of the two! It’s a fantastic way to keep your audience informed of the latest happenings with your business.

Be sure to use strong CTAs like “Shop now” and create a sense of urgency – particularly on limited-time offers you may be running.

8. Optimise your website

Your SEO efforts should be an ongoing process. Things like updating your meta titles and descriptions, adding alt-text to your imagery and updating your products and services should be standard practice. 

This is so you maintain (and improve) your position in SERPs – particularly as search engine algorithms change regularly and if more competition surfaces in your niche.

Here are some other tips to optimise and drive traffic to your website:

  • Creating blog posts can enhance your visibility on search engines. Ensure your content is meaningful and answers readers' questions effectively, rather than just adding filler for the sake of length. 
  • Using long-tail keywords, “People Also Ask” questions when your query is searched on Google, and terms that come through Google Search Console.

Note: Blog posts will also support your commercial content, particularly if they are linked correctly!

  • Ensure you keep your content fresh, as search engines prefer up-to-date web pages. Review your commercial and editorial content regularly by updating or merging them if necessary, to maintain good rankings. Incorporate internal links to clarify the structure of your site to search engines and drive extra traffic to linked pages.
  • Ensure you have a mix of trending, topical and evergreen content that stays relevant throughout the year. The latter is particularly important, as it ensures steady traffic to your site – regardless of what time of year it is.

Unsure of where to begin? Our beginner SEO guide is perfect if you’re new to the world of SEO!

9. Engage in digital PR

Linking back to our point of boosting backlinks, digital PR is a way of getting your site linked (or mentioned) on other platforms, namely, publications. If this is something you may struggle to do alone, then it’s worth enlisting the help of a digital PR expert.

If you want to have a stab at it yourself, sign up for sites such as ResponseSource and Newswire to distribute press releases online. This could potentially provide a backlink, subsequently driving more traffic to your website and positively impacting your SEO.

Alternatively, you may wish to dabble in digital journalism by pitching your own story to journalists who cover topics in your niche. This involves seeking out journalists online – a great (and free) way of doing this is on X (Twitter) – simply search for the tag #journorequests to see what other journalists are seeking too.

10. Repurpose existing content

Wrote a ton of blog posts but they’re losing traction? Besides updating them with new info, you could try repurposing your content into different media types such as social media posts, newsletters, podcasts and other forms of online media.

Why? Increasing the reach and diversifying your content types can reach different audiences. After all, someone may not be signed up to your newsletter, but may follow your socials. Plus, some people just prefer more digestible content and may not want to read a 1000+ word blog post. So by diversifying your content types and promoting them regularly, you can expand your reach and drive traffic to your website.

11. Set up a Google Business Profile

Simply having a Google Business Profile has seen some sites skyrocket traffic to their website. By having your business listed, people who’re searching for a particular product or service can see your name pop up if it’s related to their search term. Plus, by having positive reviews, you can raise your listing on map searches and increase trust signals to the likes of Google.

Plus, it’s free, and only takes a few minutes to get set up! Combine this with your newsletter and social media efforts – so you can incentivise getting some reviews for your Google Business Profile.

12. Respond to your audience

Relating to our points on social media and blogging – you need to be active and receptive when people do engage with your posts. After all, you’re providing value to your audience, and they need to know they’re being heard!

You can start actioning this tip right now by responding to comments left on your social media pages, contributing to discussions on your business LinkedIn pages and even posting stories on Instagram that encourage users to interact through polls, questions and much more.

Learning how to drive more traffic to your website doesn't have to be complicated. With our online marketing tools, you can easily manage and monitor all your campaigns in one place. 

No marketing expertise? No problem! From generating creative ad ideas to providing real-time insights, we’ve got you covered – say goodbye to guesswork and hello to hassle-free marketing!