Online Marketing

If you have a physical business, you wouldn’t just rely on passers by, you’d advertise it. It’s the same with having an online presence. Making it easier for potential customers to find you online can increase site visitors and more site visitors boosts brand awareness and sales. It’s all about making sure people know who you are, what you do and what you have to offer. And with the increased use of the internet to find things, it’s now more important than ever to make sure you’re getting found online.

Also called online marketing, digital marketing refers to pretty much any marketing that’s done online. It covers a lot, but 4 of the most important things are SEO (Search Engine Optimisation), competitor research, brand monitoring and paid search (e.g. Google Ads). Mastering these 4 things can give you a great start in boosting your brand.

With our online marketing suite, you have all the tools you need to cover each of these 4 things and you can manage it all from your Control Panel.

You don’t need any technical knowledge with our online marketing suite. Our digital marketing tools are designed to guide you through each step, and help you do exactly what you need to maximise your business’ online potential.

SEO stands for search engine optimisation. It’s exactly as it sounds – optimising your website to push your webpages to the top of search results. The higher your search results rankings, the more visitors your site will get and this can increase your sales. Tasks include things from technical elements like the type of headings you use and the accessibility of your site, all the way to simply writing well-written content.

If you’re not familiar with SEO, it might seem complex. With our SEO Manager tool, you can be guided through the process of optimising your site step-by-step. This will help increase your web traffic and lead to more potential customers.

Often the most overlooked part of digital marketing, business listings are what show up when searching for a business online – think Google Maps and other sites like Yelp or Tripadvisor.

They’re often created automatically but creating and editing them yourself gives you more control over what customers see when they search for you. This means you can keep them up-to-date with opening times, contact details and even share events and news. With Listing Manager, you can manage your listing on over 30 online listing directories, all from one place. It makes it simple to manage everything, it's less hassle and gives you more time to focus on what you do best.

Google Ads is Google’s online advertising platform. Put simply, it allows businesses to pay for ads to be shown at the top and bottom of Google search results. You can also use it to show ads on other sites, such as vertical and horizontal banners using the Display Network. It’s all done on a pay-per-click basis, meaning that your ads are displayed for free and you’re charged when users click on your ad. Because it uses an auction-like system, prices are determined by how much competition there is for your chosen keywords.

Google Ads is an extremely important tool when it comes to getting found online. When used correctly it can drive more high-quality traffic to your site, increasing site visitors and potentially sales. You can learn more about it in our guide to effective Google Ads campaigns.

If you have a domain with another registrar, don’t worry. You can still use it with our products, including our Online Marketing tools, because they will work independently from your domain provider.

You can, and it’s easy and FREE to do too. You can find loads of information about it on our Domain Name Transfers page.