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Welcome to the business hub

Thinking of launching a business? Looking to expand your current enterprise? As with most businesses, there are likely a lot of ideas floating around. That’s why we’ve created the perfect guides to help your business thrive. From business basics to digital marketing, you can find answers to the important questions.

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When starting or expanding a business, there can be a lot of things to think about and keep on top of. But it can also be a really exciting time and we’re here to help. From how to brand your business to where you should be promoting your services, our business hub guides take you through the steps to grow your company to its full potential.

So you’ve made the decision to start a business, now you need to make your idea a reality. Many things can contribute to business success and we want to help you get off to a good start. Delve into our helpful guides on a range of topics including choosing a business name, creating a business plan and securing funding for your startup.

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Digital marketing is something that everyone knows they should be doing, and it’s becoming increasingly vital to businesses. But do you know what it involves? That’s where our guides come in! Discover handy tips and advice on topics such as SEO, PPC, social media marketing and copywriting.

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Setting up a business

How to come up with a business name

If you want your business to grow from an idea into a success, it’s important to take the time to come up with strong brand name ideas. To help...

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How to create a business plan

Whether you’re a new startup or thinking of expanding your already-established company, it’s important to create a business plan that represents your current circumstances, as well as your...

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How to do market research

Market research is crucial in the running of any successful business, and allows you to make informed decisions that satisfy your audience and client base. But what is market research...

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How to get funding for a startup

It can be difficult knowing how to get funding for a startup, especially if you’re new to business and industry practices. Do you apply for business startup grants or...

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Registering a new business for tax

Once you’ve written up your business plan, you can truly begin to get excited about getting your company going. But first, you’ll need to set up a business...

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Choosing a business structure: limited company or sole trader

You might have written up your business plan and conducted all the appropriate market research, but have you considered how you want to structure your business? In this article, we’...

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Marketing your brand

How to use Google Search Console

There’s a lot of work that goes into managing and maintaining a website, so it can be helpful to take advantage of the various available analytics tools. One of...

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How to set up and use Google Analytics

Websites require regular maintenance to ensure they’re always running efficiently and generating sufficient traffic. This is made easier with data-driven tools such as Google Analytics. In this article, we’...

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How to set up and run an effective Google Ads campaign

Paid search forms part of a successful marketing strategy, and Google Ads is a crucial element of this. We’ve uncovered all there is to know about creating a Google...

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How to create and implement an effective sales strategy

Running a successful business isn’t easy, but it’s made more straightforward with clear and effective sales strategy planning. In this article, we’ve uncovered all there is to...

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How to create and implement an effective marketing strategy

No matter the size of your business, a marketing strategy can help to push your brand forward and in front of a wider audience. In this article, we’ve explored...

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The beginner’s guide to copywriting

In marketing, copywriting is a crucial skill when it comes to establishing relationships with consumers. It can be the difference between a user building trust in your brand and abandoning...

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The beginner’s guide to PPC

Astonishingly, Google processes 3.5 billion searches every single day, so it’s important to place your brand at the centre of consumer conversation. If you’re a new business,...

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The beginner’s guide to PR

You might have heard of PR as a concept, but you might not be sure what it entails or how it can benefit your business. In this article, we’ve...

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The beginner’s guide to SEO

SEO should become an important part of your marketing strategy, to help you organically develop and improve the online standing of your brand. In this guide, we explore what SEO...

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The beginner’s guide to social media marketing

Social media marketing is becoming an increasingly crucial element for brands of all sizes, as a way to grow consumer base and reach new audiences. In this guide, we’ve...

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