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Getting started with digital marketing

Digital marketing is something that is crucial to your business. You likely know that you should be doing it, but either don’t have the time to or don’t know what it involves. Our guides take you through the steps to help you with your marketing strategy, covering topics like SEO, PPC and social media marketing.

Explore our digital marketing guides

How to use Google Search Console

There’s a lot of work that goes into managing and maintaining a website, so it can be helpful to take advantage of the various available analytics tools. One of...

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How to set up and use Google Analytics

Websites require regular maintenance to ensure they’re always running efficiently and generating sufficient traffic. This is made easier with data-driven tools such as Google Analytics. In this article, we’...

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How to set up and run an effective Google Ads campaign

Paid search forms part of a successful marketing strategy, and Google Ads is a crucial element of this. We’ve uncovered all there is to know about creating a Google...

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How to create and implement an effective sales strategy

Running a successful business isn’t easy, but it’s made more straightforward with clear and effective sales strategy planning. In this article, we’ve uncovered all there is to...

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How to create and implement an effective marketing strategy

No matter the size of your business, a marketing strategy can help to push your brand forward and in front of a wider audience. In this article, we’ve explored...

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The beginner’s guide to copywriting

In marketing, copywriting is a crucial skill when it comes to establishing relationships with consumers. It can be the difference between a user building trust in your brand and abandoning...

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The beginner’s guide to PPC

Astonishingly, Google processes 3.5 billion searches every single day, so it’s important to place your brand at the centre of consumer conversation. If you’re a new business,...

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The beginner’s guide to PR

You might have heard of PR as a concept, but you might not be sure what it entails or how it can benefit your business. In this article, we’ve...

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The beginner’s guide to SEO

SEO should become an important part of your marketing strategy, to help you organically develop and improve the online standing of your brand. In this guide, we explore what SEO...

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The beginner’s guide to social media marketing

Social media marketing is becoming an increasingly crucial element for brands of all sizes, as a way to grow consumer base and reach new audiences. In this guide, we’ve...

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