Why choose British web hosting?

Laura Wilson -

You can’t beat a bit of locally-sourced produce – it’s better quality, probably more environmentally-friendly, and great for your local economy. And the same goes for British web hosting.

If you’re a business based in the UK that values data sovereignty, choosing a British web hosting partner makes sense for a variety of reasons. We’ve cherry-picked a few of the best ones to help inform and guide you towards powerful hosting that you can rely on.

Faster load times

When your servers are located closer to your website visitors, latency is minimised and speed is maximised – that’s just a fact. It all comes down to quicker data transmission, which in turn leads to faster load times. The result? A smoother user experience for your visitors and reduced bounce rates for your website.

Improved SEO

Many people start and stop at keywords when it comes to search engine optimisation – but there’s a whole host of factors which Google considers as ranking signals. And you guessed it, server location is one of them. In other words, a British web server will improve rankings for searches made within the country.

Trust and loyalty

Even seemingly subtle business decisions can have big impacts on your target audience's buying behaviour. When it comes to the location of your hosting provider, British customers – especially those who are more digitally savvy – may feel more confident knowing your site is hosted locally, building brand trust and loyalty. 

Data sovereignty

Data sovereignty means that digital data is subject to the laws and regulations of the country where it is collected, stored, or processed. This can cause legal complications when your hosting provider is located in a different jurisdiction to your business. By choosing British web hosting, your provider will be better placed to comply with GDPR and data protection regulations. It’s one of many steps you can take to protect sensitive customer information and build compliance reassurance.

Better customer service

If your hosting provider is in a different time zone to you then they’re either less likely to be available during working hours, or they’re outsourcing their customer service support elsewhere. This can affect the speed and quality of the support you receive. British web hosting means fewer delays, more authentic support, and ultimately less downtime for your business should something go wrong. 

The sustainable choice

The further data has to travel the more energy it consumes, leading to higher carbon emissions. Businesses are in a constant battle to reduce their carbon footprint and boost their ESG credentials – so if this sounds like you, you’ll know every little helps.

Local and green, with guaranteed speed

Fasthosts isn’t just any old British web hosting provider… 

For powerful, secure British web hosting that goes the extra mile to support your growth, get in touch with Fasthosts today.