Updated on 29 May 2026

Let’s be honest – missing a phone call as a business owner is frustrating. Whether you're a web pro deep into a complex site migration or a small business owner out on a job, you can't always drop everything to pick up the phone. But a missed call often means a missed opportunity.

That’s exactly why we’ve launched our new AI Receptionist. It's a smart, flexible call answering service designed to make sure you never miss another customer, lead, or enquiry again.

Here’s everything you need to know about how it can help you and your business succeed.

What is AI Receptionist? 

Think of it as a dedicated virtual assistant that lives on your phone line. Our AI answering service handles your inbound calls 24/7, greets your customers naturally, and deals with their requests – all without you ever having to lift a finger.

It’s completely flexible. You can use it as your main front-of-house to answer every single call, or just use it as a reliable backup for when you're busy, on another line, or closed for the night.

What exactly does it do? 

We’ve built this tool to handle the heavy lifting so you can get back to doing what you do best. Here’s a quick look at exactly what AI Receptionist can do:

  • Answers calls 24/7 – every call gets a professional response, no matter the time. Choose to have your AI Receptionist active all the time, only during your opening hours, or only when you’re out of office.
  • Performs natural customer conversations – forget clunky, robotic menus. Your AI virtual Receptionist engages in fluid, intelligent conversations, making your callers feel genuinely listened to. And you can customise it, choosing the voice, name, and opening script so it sounds and feels like your brand.
  • Scans your website and answers questions – when you first get set up, you can ask the AI Receptionist to scan your website so it learns all about your business. When customers call, it can instantly answer frequently asked questions about your services, pricing, or opening hours. 
  • Logs complex queries – if a caller asks a question that the AI doesn't know the answer to, it takes down the customer's details and books a callback with you.
  • Logs department-specific requests – leading on from the last point, if a customer needs human help (like making a purchase or fixing a technical issue), the AI will take their details and log a callback request. It can even separate requests by department, ensuring sales leads go to sales and tech issues go to support.
  • Handles multi-part conversations – your callers aren't limited to one topic. The AI smoothly navigates calls where a customer might ask about a product, try to buy it, and then bring up a totally separate technical issue all in one go.
  • Seamlessly switches to your customer's language – dealing with international clients? If a caller speaks a different language, the AI automatically adapts and speaks their language to keep the conversation flowing perfectly. The languages your AI Receptionist speaks and understands can all be managed when you first get set up.
  • Maintains transparency – if a caller asks if they’re speaking to an AI, the Receptionist will honestly confirm that it’s a digital assistant, maintaining trust and setting clear expectations.
  • Takes messages and books appointments – you can link it directly to scheduling tools like Calendly. If a caller wants to book a slot, the AI checks your availability and handles it right there on the call (available on Plus and Unlimited packages).
  • Sends instant summaries – the second the caller hangs up, you’ll get a summary sent straight to your inbox with all the key details and contact info.

Serious about data privacy 

We know that handing your calls over to an AI can come with some concerns, especially when it comes to customer data. That’s why we’ve built our AI Receptionist with strict data sovereignty in mind.

Your data is held securely on dedicated instances in our European data centres, and most importantly, calls are never recorded. The audio is held briefly in memory just to process the conversation, and is instantly deleted when the call ends. 

While the audio is never retained, a written summary and any contact details the caller provides are securely stored so you have exactly what you need to follow up. To give you complete peace of mind, we enforce strict EU data residency and never use your customer data to train AI models.

How easy is it to set up? 

Incredibly easy. You don't need to be a tech genius or write any code to get it running. In fact, you can get everything set up, customised and live in under 15 minutes.

You don't even need to change your business number. You simply set up call forwarding from your existing provider to your new AI Receptionist. From there, you get to completely personalise the experience. You choose the name, pick the voice, and write the script so that your new assistant sounds exactly like your brand.

Who’s it for? 

We’ve designed our packages to fit businesses of all shapes and sizes:

  • Sole traders and freelancers – stop missing leads when you’re out on a job or deep in focused work.
  • Small and growing businesses – handle a steady daily stream of enquiries without having to stop what you’re doing every time a call comes in.
  • Agencies and web pros – filter out the noise and give every client the VIP treatment while you focus on hitting your project deadlines.
  • Larger teams – catch the overflow during busy periods and keep your customer service running out-of-hours.

Never miss a customer call again

Ready to stop missing calls? We're offering a 1-month free trial across our Lite, Plus, and Unlimited packages so you can see exactly how it works completely risk-free. Head over to our website to choose your package.

And if you have any questions or need a hand, our team is available 24/7 to help. Give us a call on 0333 0142 700 or message us via live chat.