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Once you’ve written up your business plan, you can truly begin to get excited about getting your company going. But first, you’ll need to set up a business tax account. This ensures you’re not underpaying (or overpaying for that matter), but also means HMRC are aware of
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In marketing, copywriting is a crucial skill when it comes to establishing relationships with consumers. It can be the difference between a user building trust in your brand and abandoning your website within seconds.
In this guide, we’ve answered the common query, ‘what is copywriting?’, along with exploring the
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Astonishingly, Google processes 3.5 billion searches every single day, so it’s important to place your brand at the centre of consumer conversation. If you’re a new business, you might want to consider running PPC campaigns to attract users to your website, and pick up early sales.
In
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You might have heard of PR as a concept, but you might not be sure what it entails or how it can benefit your business. In this article, we’ve explored what PR actually is, how it works within marketing, and why PR is important. We also look at what
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SEO should become an important part of your marketing strategy, to help you organically develop and improve the online standing of your brand. In this guide, we explore what SEO actually is and the different types you should be aware of, why SEO is important for business, how long SEO
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Social media marketing is becoming an increasingly crucial element for brands of all sizes, as a way to grow consumer base and reach new audiences. In this guide, we’ve explored all there is to know about social media marketing, including what it actually is, how you can create an
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You might have written up your business plan and conducted all the appropriate market research, but have you considered how you want to structure your business? In this article, we’ve explored what business structure really means, how to register a business as a limited company, how to register as
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When building a website, there's a lot to consider. There’s the design of course, plus any special features and functionality – and what many people forget – how to host it. Much like building a home, you can pick out all the lovely furniture you like, but at the
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We’ve all heard of voice search technology, and there’s a strong chance you’ve even used it. It’s projected to have an imminent impact, with forecasted figures highlighting an expected 8.4bn voice-activated devices worldwide by 2024 and voice-prompted ecommerce set to break £3.5bn
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While a return to schools might mean children are spending less time attached to computers and devices, the last year of virtual home schooling has fast-tracked a lot of youngsters’ digital education. For this reason, it’s important to teach children how to use the internet responsibly, and the
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‘Online shopping is killing the high street’ – an idea that’s repeated so often, it’s almost universally accepted as the truth. But is this an accurate statement?
A casual glance at the market suggests yes, with another big-name store in crisis every few months, and reports of the
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As a rule, every device or server that’s directly connected to the Internet has
a unique IP address which is then used for 1:1 communication. This is known as
unicast technology.
Here, a sender addresses a dedicated receiver directly, meaning that the request
for a website, for example,
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Office employees working from home was hardly a new concept when the first lockdown was announced, but the prospect of an entire company workforce sitting at home on their laptops posed a challenge to even the most prepared organisations.
Though the powerful computers, cloud-based technologies and fast internet connections
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Just as the economy started to get back on its feet and businesses started to
consider bringing their workers back to the office – lockdown was imposed
again.
With technological advances like cloud computing
[https://www.fasthosts.co.uk/cloud-servers], faster broadband and improved
mobile devices, the trend toward employee
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Effective page load times are perhaps one of the most vital elements of any website to get right. It’s an incredibly important factor for our customers – especially those seeking reliable web hosting. Whenever possible, you should be looking for ways to shave off even a hundred milliseconds or two
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