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Data-driven success – the power of brand analytics

Data-driven success – the power of brand analytics
You’ve finally wrapped your head around website traffic, put a lot of effort into getting seen online and now you’re seeing a huge spike in visitors. But you’ve got no idea what people are actually saying about your business. The fact is, while quantitative data is vital
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Facebook Ad Library: The unsung hero of competitor monitoring

Facebook Ad Library: The unsung hero of competitor monitoring
Now more than ever, social media sites like Facebook and Instagram play a big part in promoting your business and getting your name out there. With a potential reach of 2.1 billion users, getting your ad campaign just right can mean the difference between gaining thousands of customers and
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A complete guide to domain management

A complete guide to domain management
If you want your website to be safe, secure and accessible, it’s essential that you register and manage your domain name properly. Your domain name is your online presence – it’s the address that people use to locate and visit your website. If your domain name were to expire,
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Security 101: 5 top tips to keep your site safe

Security 101: 5 top tips to keep your site safe
Gone are the days when you could leave your front door unlocked without fear. Today you need a big padlock, plenty of “Do Not Enter” tape and a chair against the door handle. But real-life crime isn't the only thing threatening our belongings. With 30,000 websites
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How to drive more traffic to your website

How to drive more traffic to your website
In today's digital world, having a website is only half the battle. The real challenge? Getting people to visit it. Whether you're running a blog, an ecommerce store, or a service-based business, increasing your website traffic is key to growing your online presence and reaching
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What is colocation?

What is colocation?
Growing frustrated with your in-house server room? It might be time to switch to colocation services. With colocation, you can ensure maximum security, technical support and connectivity for your servers, all without the overhead costs of running your own server room. While we don't offer colocation ourselves,
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How to create a portfolio website in 6 simple steps

How to create a portfolio website in 6 simple steps
As a small business or freelancer, you’ll know that the most powerful way to convert new clients is to share your existing work. A dynamic online portfolio is vital. However unless you’re a coder or tech fanatic, building your own website may seem a bit above your pay
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Website performance metrics: decoding the jargon

Website performance metrics: decoding the jargon
Chances are you’ve landed here because you've opened your website performance dashboard, eager to see how well your business is doing, only to be confronted with a wall of technical jargon. It may seem intimidating at first, but we’re here to help you understand what it
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How to build an ecommerce website: 5 simple steps

How to build an ecommerce website: 5 simple steps
Want to open an online store, but feeling more lost than a sock in a dryer? We know how overwhelming it can be when you’re getting started. A quick Google search for ‘ecommerce website’ brings up over a billion results, with too many web hosting providers to choose from.
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Bare metal vs VPS: what's the difference?

Bare metal vs VPS: what's the difference?
Choosing the right type of server, whether a physical or virtual server for your website, game or database is essential if you want to have the resources, security and control you need. But with so many different types of servers to choose from, it can be difficult to know which
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Lottie vs GIF: What’s the difference?

Lottie vs GIF: What’s the difference?
Got your web hosting sorted? You’ll probably want to bring your static website to life with stunning animations. But which format do you choose – Lottie or GIF? GIFs are rather well known, but this may be the first time you’ve heard of Lottie. First, you need to understand
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What is public cloud?

What is public cloud?
Are you trying to find the perfect cloud computing solution for your business or project? Public cloud is a go-to for a variety of reasons, ranging from ease of use to low maintenance costs. But is a public cloud the right choice? And what’s the difference between this
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What is a bare metal server?

What is a bare metal server?
A server provides functionality for other programs or devices, including data sharing and website hosting. But not all servers are created equal. If you want optimal power and performance for your computing projects, you should definitely consider a bare metal server. But what exactly is a Bare Metal server, and
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What is vendor lock-in?

What is vendor lock-in?
Stuck in a contract for cloud server management that’s not giving you the service you need? It can be really painful, frustrating, and costly. You’re at the mercy of the vendor’s modifications and the service may not offer the reliability or scalability you need. But when changing
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