As temperatures rise this summer and sales start appearing, it’s time to talk about a crucial element of your online presence – web hosting. It’ll come as no surprise that without dependable web hosting, you may as well be playing tennis with a brick wall. No one is interacting with your site.

Your business can get hit pretty hard if your web hosting isn’t up to scratch. How? By negatively impacting SEO, damaging your reputation and consumer trust, and missing opportunities that may ultimately result in a loss of revenue. It’s definitely a scenario that no business owner wants.

Let’s look at how to create a smooth and reliable online experience that doesn’t leave your customers running for the hills – or into the arms of your competitors.

Avoid the slow lane with site performance

Don’t fall short at the first hurdle. Website performance is significantly influenced by the quality and capabilities of web hosting providers. A poor host can cost you a lot – and we don’t just mean financially.

Slow or crashing web pages are frustrating and will chip at your brand’s credibility. That swirling buffer sign is enough to push even the the most patient customers away, meaning higher bounce rates and lower engagement.

So, what does good web performance look like? You want to make the customer feel like a VIP in your club. Prioritise speed and ease-of-use to create an experience that encourages engagement with your products and services.

Downtime can cost you, big time

Patchy outages or downtime caused by unreliable hosting is a bad look. The beauty of the web is that it’s available 24/7. So, your customers will expect your shop to be available at all times. They don't want to be browsing at 3am only for the your shop door to swing shut in their faces.

With no way of engaging with your products and services, customers will get frustrated and look for an open-all-night competitor.

Riding the wave – scalability matters

The summer peak can sometimes feel like a frenzy. As everyone scurries to see what’s on offer, you might find your website overloaded with visitors. Of course, this is good in terms of sales. But if you can’t handle the onslaught, it’s a wasted opportunity.

You need a website that’s flexible enough to handle increased traffic. Reliable web hosts make sure your site can consistently withstand surges and reap the benefits.

What’s more, a scalable solution will allow you to easily allocate extra resources, like bandwidth, to run smoothly no matter what. Don’t pay for a giant venue you can’t fill every day of the year, or settle for a small shed that only fits 2 people. Go for a solution that grows and shrinks as you need it to.

Don’t be a cyber crime statistic

Not to sound all doom and gloom, but the truth is cyber attacks are on the rise. A UK government survey revealed 39% of businesses fell victim to cyber attacks in 2022.

From malware and ransomware to phishing, spoofing, and more – it can feel like a never-ending battle. Good web hosting providers offer security to combat these threats and keep your site secure, like web firewall applications, SSL certificates, server backups and updates, and DDoS protection.

Ignite your website’s success

In a fast-paced digital age, you can’t afford to settle for subpar web hosting. Harnessing the power of good hosting can take your website to the next level with high performance and better results – especially during peaks.

Say goodbye to slow and sluggish sites with our web hosting services that offer reliable and smooth solutions. Make the most of the summer and smash those sales!

Got any questions? Give us a call on 0800 0612 153 or message us on the live chat.