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If you want your business to grow from an idea into a success, it’s important to take the time to come up with a strong business name – this could help take your company to the next level.
In this guide, we’ve highlighted the dos and don’ts of
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Whether you’re a new startup or thinking of expanding your already-established company, it’s important to create a business plan that represents your current circumstances, as well as your goals and ambitions. However, writing a business plan can often be an overwhelming process if you’re not sure
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Market research is crucial in the running of any successful business, and allows you to make informed decisions that satisfy your audience and client base. But what is market research – and how can you integrate it into your strategy? To clear things up, we’ve detailed the benefits of market
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It can be difficult knowing how to get funding for a startup, especially if you’re new to business and industry practices. Do you apply for business startup grants or explore loans for new businesses? Or should you look to exchange equity for investment?
Answering all your concerns, and more,
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No matter the size of your business, a marketing strategy can help to push your brand forward and in front of a wider audience. In this article, we’ve explored what a marketing strategy is, why marketing strategies are important, how to create one from scratch, and what makes an
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Once you’ve written up your business plan, you can truly begin to get excited about getting your company going. But first, you’ll need to set up a business tax account. This ensures you’re not underpaying (or overpaying for that matter), but also means HMRC are aware of
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In marketing, copywriting is a crucial skill when it comes to establishing relationships with consumers. It can be the difference between a user building trust in your brand and abandoning your website within seconds.
In this guide, we’ve answered the common query, ‘what is copywriting?’, along with exploring the
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Astonishingly, Google processes 3.5 billion searches every single day, so it’s important to place your brand at the centre of consumer conversation. If you’re a new business, you might want to consider running PPC campaigns to attract users to your website, and pick up early sales.
In
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You might have heard of PR as a concept, but you might not be sure what it entails or how it can benefit your business. In this article, we’ve explored what PR actually is, how it works within marketing, and why PR is important. We also look at what
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SEO should become an important part of your marketing strategy, to help you organically develop and improve the online standing of your brand. In this guide, we explore what SEO actually is and the different types you should be aware of, why SEO is important for business, how long SEO
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Social media marketing is becoming an increasingly crucial element for brands of all sizes, as a way to grow consumer base and reach new audiences. In this guide, we’ve explored all there is to know about social media marketing, including what it actually is, how you can create an
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You might have written up your business plan and conducted all the appropriate market research, but have you considered how you want to structure your business? In this article, we’ve explored what business structure really means, how to register a business as a limited company, how to register as
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When building a website, there's a lot to consider. There’s the design of course, plus any special features and functionality – and what many people forget – how to host it. Much like building a home, you can pick out all the lovely furniture you like, but at the
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We’ve all heard of voice search technology, and there’s a strong chance you’ve even used it. It’s projected to have an imminent impact, with forecasted figures highlighting an expected 8.4bn voice-activated devices worldwide by 2024 and voice-prompted ecommerce set to break £3.5bn
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While a return to schools might mean children are spending less time attached to computers and devices, the last year of virtual home schooling has fast-tracked a lot of youngsters’ digital education. For this reason, it’s important to teach children how to use the internet responsibly, and the
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