When it comes to email, it’s hard to find someone who doesn’t have at least one email address. Despite its age, email continues to be one of the most important ways for people to communicate, organise, and share content. And nowhere is email more important than in business communication.
From protecting internal communications to reaching out to potential clients, email is an incredibly useful tool that even small businesses should make use of. But how many of us have ever stopped to ask the question ‘what is an email address?’ More importantly, do you know how to set up an email account for business purposes?
Personal emails are all well and good, but to really highlight your business' professionalism, it’s important you not only know how to set up an email properly but also know how to make a business email that leaves a great first impression.
What is an email address?
Let’s start by breaking down the question, ‘what is an email address?’.
Put simply, an email address is a unique designation given to an electronic mailbox, making it capable of sending and receiving messages and their attached content.
An email address itself is made of four separate parts. The part everyone is familiar with is the first section, the username. A username is simply your online alias, typically a combination of your first, middle, and surname. This is the bit that allows you to customise your email address while telling recipients exactly who you are.
Following the username is the @, which simply means 'at the following domain'. And the domain is really the part of the email that most users are unfamiliar with, yet it's just as important as the username.
Email address domains are split into two parts, the domain name and the top-level domain. A domain name shows where on the internet an email might be coming from. This is especially useful for businesses as you can show that your email is coming directly from your personal business.
Finally, a top-level domain is the .com, or one of its alternatives, located at the end of an email. This is merely there to show what classification the email address falls into, showing if the address is from an organization, the government, a commercial business, etc.
How to set up an email address
Now we’ve covered 'what is an email address?', let’s have a look at how to set up an email for anyone who is unfamiliar with the process.
Learning how to set up an email address is by no means complicated. In fact, in most cases, users only need to pick their preferred email provider and follow the steps they give you.
For example, a user might pick Google as their email provider. From here, they would fill in a few personal details, their username, their password, set up two-factor authentication, and then organise their inbox setup.
And hey presto, that’s it! At least for setting up a personal email anyway. So, let’s now look at how to set up an email account for business.
How to make a business email
In many regards, setting up an email for business follows the same steps as setting up a personal email, but there’s one major difference.
Before you do anything, you’ll need to register your business with a domain name. This is easily done through domain name providers and web hosting companies. Using a personalised domain means that your business email will appear both reputable and professional.
For example, an email with a registered domain might read email@example.com, rather than firstname.lastname@example.org.
Be sure to select the correct top-level domain for your email address as well. Pick .org if you’re an organisation, .com if you’re a global commercial business, or .co.uk if you’re UK based.
Once you’ve secured your email's domain name, you can follow all the usual steps for how to set up an email account. If you run a small business by yourself, this might be enough, but if you’re a larger business, there are a few more steps you’ll need to follow.
After setting your account up, you’ll then have to go through the process of adding additional users with the same domain name. If you find there’s a limit on the number of users you can have, you’ll likely have to invest in your chosen provider's business package.
As a rule of thumb, these are a few things to think about when constructing any business email address:
- Keep your email address as professional as possible, and make it as short as it can be
- Avoid using your service provider’s domain name
- Pick the right top-level domain for your business
- Keep any usernames relevant, and avoid the use of numbers and symbols
- Make sure your email address is easy to say aloud as well as easy to spell
Which provider offers the best email for business?
So, considering how many email service providers are out there, which is the best email for business?
As we mentioned in our earlier example, Gmail is an incredibly popular choice with over 1.5 billion users worldwide. Gmail is considered the industry-leading personal email provider and provides a sleek, modern aesthetic that’s easy to navigate even on mobile. It also comes with handy productivity tools and apps and lets you work seamlessly with Google’s other tools. However, Gmail does not offer a free domain. And even if you already have one, you’ll need to sign up to their Google Workspace before you can use it. It's also very difficult to get a professional email as many of the usernames will already have been taken thanks to its high user count. Lastly, Gmail operates targeted ads, which for some people, can be very off-putting.
If Gmail isn’t your thing, or you’re a business on a tight budget, Zoho Mail might be right for you. With 5 free email addresses and built-in analytics available with their free package, they're also fine with letting you connect your own domain name. On top of this, you also get a suite of free cloud apps and an ad-free environment. However, Zoho does not integrate well with Gmail and has a very small initial attachment size unless you upgrade to their paid plan.
When it comes to other popular Gmail alternatives, Outlook is usually a go-to option for businesses. With fairly competitive prices, 1TB of cloud storage, huge attachment sizes, and access to the Office 365 suite, Outlook favours businesses that work with lots of large files on a daily basis. Unfortunately, unlike most email providers, Outlook requires an annual commitment rather than a monthly payment. Plus desktop options aren't available with their base package. The prices between their packages also jump rather drastically in price between each option.
Of course, here at Fasthosts, we offer our own competitive Email Hosting plan.
Our email hosting service provides 2GB mailboxes, Outlook on the web, improved security options, 24/7 customer support, and multi-device functionality with our new and improved webmail interface. And you can get all this for only £1 per month for 12 months! You can even get your professional email hosting for free with our Web Hosting, Website Builder and WordPress packages.
If you want even more from your email hosting, we offer Microsoft Exchange email and 365 hosting, each boasting more storage (up to 100GB mailboxes!), more productivity tools and even licenses for popular Microsoft products.
And email isn't the only service we offer at Fasthosts. From dedicated physical servers to scalable cloud servers, we have a whole range of products. Get in touch with our team today to find out how we can help.
For more articles on navigating the web and improving your business’s online presence, why not check out our guides or head over to the Fasthosts blog? There is also plenty of helpful information for small businesses in our business hub.