From design agencies and development houses to managed service providers, a good business growth strategy is fundamental to expanding your customer base, whatever it is you do. The nature of the highly-competitive digital services market means it’s essential to put your business out there with effective marketing and advertising tools. Plus, you need to arm yourself with the best infrastructure to deliver a stellar service and make sure you're in your clients' good books.

If you provide clients with bespoke websites, digital infrastructure or other online services, we’ve got 5 ways to grow your client base and drive business growth in a competitive market.

1. Make your debut on industry platforms

We know you know what you're doing so why not show off your skills. Industry-specific platforms like The Drum are a great way to put your business in the limelight and find new clients. Taking advantage of paid advertising as well as online content creation opportunities means you can position your business and staff as the industry experts you are and reel in more prospective clients.

2. Get social at networking events

We all know the age-old saying “it’s not what you know, it’s who you know” and it couldn’t be more true when it comes to business growth strategies for agencies. If you’ve got your eye on new milestones for your business, getting social and making connections at networking events can help fast-track growth.

3. Nominate yourself for awards

When it comes to growing your business, there’s no time to waste being modest – if you know you’re good at what you do, shout it from the rooftops. That includes not shying away from nominating yourself for industry awards. Recognition from highly-regarded entities like the UK Agency Awards can flood your business with a boost in new clients.

4. Ramp up website SEO

With a huge 68% of online experiences starting with a search engine and 80% of big-ticket purchases preceded by online research, investing in a good SEO strategy is a bona fide way to grow your business. Not to mention the fact that sourcing new customers through platforms like Google creates a huge amount of trust.

The key is to keep things organic, avoiding keyword stuffing and instead opting for a more natural approach – customers are savvy and generally know when they’re reading fluff. A good SEO strategy will not only help to build trust between your company and your clients, but it will also drive higher-quality traffic to your website.

Want to stand out even more? Choose a .agency domain name for a bespoke, modern presence online.

Keeping your finger on the pulse of market trends is one of the best ways to drive business growth. Partnering with a digital platform like us can help you tap into expert insights and support from industry professionals. This will allow you to give your clients the best experience possible.

Ready to grow your business? With our Partner Programme, you can unlock access to a huge range of growth-driving tools, resources and online infrastructure. You’ll also be invited to join the exclusive Fasthosts Partner Network where you can connect with like-minded experts and business growth Partners.

Reach out today to find out more about our free Partner Programme, or explore more tips and tricks for growing and marketing your agency on our business hub.