In simple terms, WordPress hosting is a type of web hosting designed especially to host a website which is powered by the WordPress content management system (CMS). As it stands, there’s no industry-wide definition of ‘WordPress hosting’ and with so many different providers on the market, what you get with your hosting can vary quite widely.

As WordPress hosting is designed for the platform, you get optimal performance for your sites and can easily stay up to date with the latest WordPress releases. Plus, many providers (like us) include lots of extra benefits like 24/7 support, a free domain, free SSL certificates and automatic backups that keep your sites safe.

According to recent stats from W³Techs, WordPress has a sizable 43% market share of all websites, and it’s for good reason too. But what exactly is WordPress hosting and why would you choose it?

How does WordPress hosting work?

If you’ve got one or more sites running on WordPress, you can either opt to install and host the CMS on your own server or choose WordPress hosting from a provider like us.

When you purchase WordPress hosting, you’re choosing a platform that has WordPress pre-installed and is specifically optimised for the CMS, offering a huge boost in performance.

Any reputable WordPress hosting provider prioritises the three S’s – Security, Speed and Stability – giving your visitors the best possible user experience.

What is managed WordPress hosting?

As we mentioned earlier, WordPress hosting tends to look a little different depending on the provider, but many companies offer a specific service called managed WordPress hosting. Managed WordPress hosting is pretty much what it sounds like. Your WordPress hosting provider will manage the server and site for you including tasks like:

  • Handling server and site security
  • Keeping things backed up and WordPress updated
  • Configuring themes and plugins
  • Maintaining server hardware

You’ll also come across semi-managed packages, like our WordPress Hosting, which is the best of both worlds. For example, we look after the platform and take care of any necessary updates while you’re free to build your sites your way with whatever themes and plugins you like. This gives WordPress pros the opportunity to flex their skills and make changes themselves, while still having the support of an expert team to fall back on.

What’s the difference between WordPress hosting and web hosting?

If you hear WordPress hosting and web hosting used in the same sentence, it’s important to know that these terms don’t mean the exact same thing. Web hosting is an umbrella term for every type of website hosting service in the industry, and is often used as a catch-all for any or all of the below:

  • Shared hosting
  • VPS hosting
  • Dedicated hosting
  • Cloud hosting
  • Managed hosting

WordPress hosting refers to a type of purpose-built web hosting that’s pre-configured for the WordPress CMS. In short, every element of WordPress hosting is designed for maximum compatibility, to minimise glitches and optimise performance.

The benefits of WordPress hosting

If you do choose WordPress hosting from a third-party provider, rather than hosting your own WordPress, there are a number of benefits waiting for you. Here are just a few of the core advantages our own WordPress Hosting offers:

  • Simple setup
    Enjoy a quick and simple setup with automatic WordPress installation, or make the most of our free migration service.
  • Better security
    Many WordPress hosting options like our UK-based platform are monitored 24/7 by in-house engineers, providing the highest levels of security.
  • Customisation
    Get one-click setup for a wide range of plugins and customisable themes, giving you more freedom over how your site looks and functions.
  • Automatic updates
    There’s no need to keep up with manual system upgrades. WordPress hosting comes with free automatic updates for bug fixes and more.
  • Free backups
    Similarly, we offer backups and restoration at no extra charge. No matter what happens to your site, your data is safe.
  • Manage multiple sites
    Ideal for agencies and freelancers, some WordPress hosting enables you to manage multiple sites under one package.
  • Support from experts
    Unlike hosting your own WordPress, using a provider like us means that you'll get support from our team of experts is available around the clock.

If you’re on a tight budget, there are free WordPress hosting services out there that might be suitable, but there are a few significant drawbacks to be aware of:

  • Third-party branding
    As you’re not paying for the service, you’ll likely have to include the name of your hosting provider within your domain name, which can impact how your site is perceived.
  • Slower performance
    Many free WordPress hosting providers intentionally restrict bandwidth to try and encourage users to upgrade to a paid service, so you might find your site struggles to cope with high levels of traffic.
  • Less support
    With a free WordPress hosting service, you won’t have access to the technical support that the paid equivalent can offer. If something goes wrong, the onus could be on you alone to fix it.
  • Less reliable
    You might also find you don’t have the same level of guaranteed uptime with free WordPress hosting, whereas paid providers work hard to ensure there’s minimal disruption to your site’s performance.

Who is WordPress hosting for?

While you can successfully launch a WordPress site with a generic hosting service, or by hosting WordPress on your own server, opting for third-party WordPress hosting is a great move that can make website management much easier.

WordPress hosting is particularly suited to any business or individual short on developer resources. For example, it’s perfect for freelancers building multiple WordPress sites at the same time. Similarly, managed WordPress hosting services can tick all the boxes for companies that don’t have an extremely knowledgeable team of developers in-house.

Think WordPress hosting could be right for you? Take a look at our range of affordable packages starting from £1 a month, or get in touch to find out more about what’s included. And why not check out the latest features in the WordPress 6.0 update?!