The world’s best-performing websites
From site speed and the Core Web Vitals to organic keywords and UX, we take a deep dive into the world's most popular sites to rank them on tech performance. Google page experience signals, are you listening?
With over one billion websites in the world, the internet is teeming with pages designed to keep you engaged, informed, entertained and digging into your digital pockets. Whether it’s ecommerce, health, tech, news, entertainment, government or finding out about the best gardening hacks, you can learn so much through screens today.
And with so many domains out there and so much content, it got us wondering about how certain websites perform on the global scale. Thinking about tech SEO metrics, like the Core Web Vitals (CWV), site speed, overall site performance score, referring domains, and organic keywords.
The websites that came out on top are… Cue drum roll…
|3||Arts & Entertainment||Egypt||sm3ha.ws||46|
|4=||Arts & Entertainment||Argentina, Peru, Mexico||animeflv.net||41|
To form the top 10 here, we collated the most popular websites around the globe, visiting 58 countries, picking three categories to focus on: News, Ecommerce, and Arts & Entertainment. From there, we put the most popular websites in each of these categories to the test, analysing their speed, CWVs and organic SEO results.
The top sites and UX
Now that we’ve found out the top 10 websites for site speed and SEO performance, we decided to put these ones under the UX microscope, asking a web developer from digital marketing agency, The Audit Lab, Dami Sadiq, to grade them on navigation, design and responsiveness. From top to bottom, here are the results:
|Category||Country||Website||Navigation||Design||Responsiveness||Total UX Score|
|Arts & Entertainment||Argentina, Peru, Mexico||animeflv.net||4||6||2||12|
|Arts & Entertainment||Egypt||sm3ha.ws||3||2||3||8|
Sadiq found that it was the ecommerce site bol.com – in Belgium and Netherlands – to be the most impressive as the results show: “On all the UX metrics, this site definitely stood out. Navigation wasn’t frustrating, it was clear, concise, and the site overall was easy to view with all the different categories where you could shop around - whether it’s seasonal pages or the latest offers.
“To get a top score, its design needed to be engaging enough as well as integrating with navigation effortlessly. And this one had the best responsiveness rating where transition on mobile and tablets was seamless. All of which helps keep bounce rates low.
“Sites that scored low on responsiveness were a couple of ecommerce sites (in Slovakia and Czech Republic) and a couple of arts & entertainment sites (used by Egypt, Argentina, Peru and Mexico) which were more irritating.
“To keep people on for longer as well as being on Google’s good side (with search signals monitoring how sites technically perform), it’s worth testing and reviewing responsiveness and getting technical experts and developers to improve any issues.”
The world’s best-performing websites in three popular categories
When deciding on the categories to analyse, it had to be news, arts & entertainment and ecommerce. The three main motives when it comes to picking up that laptop, tablet or smartphone. Whether it's shopping for the latest deal, looking up a hit single, or reading all about it, the internet has a plethora of websites for us to navigate. We went through each category to find the most popular sites in countries across the globe to then rank the top 10s of each that are creating the best-performing, tech experiences.
The world’s top 10 news websites
Now it’s time to present the world’s top 10s broken down by the categories we looked at, starting with the news category. Arguably, one of the main reasons why we turn to our screens is to read up on the latest goings-on, locally and globally. So cruising around the continents, the websites that came up shining were…
The world’s top 10 arts & entertainment websites
Next up, we looked at the arts & entertainment category, as this is also one of the most popular reasons why we spend time online. Whether it’s chuckling at cat videos (yes, we’ve come a long way, but we still can’t get enough of cat content) or binge-watching the latest fantasy series, we are a population who can’t get enough of what the internet has to offer to entertain us. The top 10 sites that performed well in this category were…
|1||Arts & Entertainment||Egypt||sm3ha.ws||46|
|2=||Arts & Entertainment||Argentina, Peru, Colombia, Mexico||animeflv.net||41|
|2=||Arts & Entertainment||Portugal||pobre.tv||41|
|2=||Arts & Entertainment||Romania||filmeserialeonline.org||41|
|5=||Arts & Entertainment||Brazil||letras.mus.br||40|
|5=||Arts & Entertainment||Slovakia||kukaj.io||40|
|7||Arts & Entertainment||France||programme-tv.net||38|
|8=||Arts & Entertainment||Austria||orf.at||37|
|8=||Arts & Entertainment||Netherlands||nos.nl||37|
|8=||Arts & Entertainment||Australia||nine.com.au||37|
The world’s top 10 ecommerce websites
Particularly popular during the pandemic, online shopping is also a main reason why people are drawn to browsing the web. From searching for Christmas presents to finding the newest, innovative gadget, treats are just a click away. And the top 10 ecommerce websites in the world that are doing well on Google are…
|7||Ecommerce||Kuwait, UAE, Iraq||opensooq.com||40|
What are the Core Web Vitals when measuring websites?
To go into detail before we break down the top 10 websites according to the Core Web Vitals, let’s explain what these are and how they contribute to a site’s performance.
When measuring the most popular websites worldwide, we wanted to score their tech performance. Each website can be rated out of 100 on a performance score that factors in some of the CWVs. The CWVs we measured were LCP (Largest Contentful Paint), FID (First Input Delay), and Cumulative Layout Shift (CLS). So what do all these abbreviations actually mean?
The world’s fastest LCP websites
Largest Contentful Paint refers to a metric that analyses loading speed and how fast it takes for a page’s main content to load. The scoring system is split into three categories: good (green), needs improvement (amber), and poor (red) – this will depend on the time it takes to load to assign it into its related category. So how long a load time will park your website into the good category? The range is 0-2.5 seconds. If your website’s LCP is between 2.5 and 4 seconds, then it will be rated as ‘needs improvement’, and if it’s over 4 seconds, then it’s marked as ‘poor’, where your tech SEO teams will work to improve.
|Arts & Entertainment||Vietnam||cuddlethehyena.com||1||0.2|
|Arts & Entertainment||India, Indonesia, Malaysia||hotstar.com||5=||0.8|
|Arts & Entertainment||Norway||nrk.no||9=||1.2|
The world’s fastest FID websites
Then there’s the First Input Delay metric. This is to do with the interactivity of the site and it measures the time from when a user first interacts with a page – clicks on buttons, links etc – to the time when the browser responds to the interaction. Again, the metric is scored into three categories of green, amber and red. The ranges differ though, with it being measured in milliseconds rather than seconds. For the FID to be classed as ‘good’, the time should be less than or equal to 100 milliseconds. If it ‘needs improvement’, the time will fit into the range of 100 and 300 milliseconds. If it’s a poor FID, it will take more than 300 milliseconds for the browser to respond.
|Arts & Entertainment||Portugal||pobre.tv||1||0.013|
|Arts & Entertainment||Austria||orf.at||2=||0.014|
|Arts & Entertainment||Egypt||sm3ha.ws||2=||0.014|
|Ecommerce||Kuwait, UAE, Iraq||opensooq.com||2=||0.014|
|Arts & Entertainment||Kuwait, Qatar||9anime.id||10||0.016|
The world's best CLS websites
The final Core Web Vital we measured was the Cumulative Layout Shift, which is related to visual stability. This measures how much the visual layout and content shifts unexpectedly on a page, which of course, you don’t want to be happening too much. It is scored into the same three categories of good, needs improvement, and poor – where it’s worked out by totalling up all individual layout shift scores for every unexpected layout shift that occurs during the full lifespan of a page. If the score is 0, this means there’s no shifting. The larger the number, the more layout shifts have occurred on the page. So, in order for the CLS to be ‘good’, the score needs to be no more than 0.1. If the CLS is in the range of 0.1 and 0.25, then it will be marked as ‘needs improvement’. If the score comes out to be more than 0.25, then the CLS is graded as ‘poor’.
And now with the Core Web Vitals explained, let’s find out which websites were coming out on top for these metrics…
|Arts & Entertainment||Egypt||sm3ha.ws||1=||0|
|Arts & Entertainment||Kuwait||9anime.id||1=||0|